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Apple TV+ is a subscription-based streaming service by Apple, launched on November 1, 2019, offering exclusive Apple Originals, including award-winning series like Ted Lasso, The Morning Show, and Severance, as well as films like CODA, the first streaming film to win the Academy Award for Best Picture. Available on the Apple TV app across Apple devices, smart TVs, gaming consoles, and streaming devices, it provides ad-free content in 4K HDR with Dolby Atmos. New releases are added monthly, with a focus on high-quality, original programming.